Dura Composites first on David Cameron's schedule at The Big 5 Dubai
The Big 5 exhibition in Dubai has certainly started with a bang for Dura Composites. The team were honoured to host David Cameron on his whirlwind tour of the UK pavilion earlier today. The UK Prime Minister, who is visiting the UAE to promote British business within the country, stopped at the stand to meet the team and learn about Dura Composites’ success in the Middle East.
Dura Composites is exhibiting alongside its Dubai distributor, Advanced Fibreglass Industries, showcasing its extensive range of quality composite flooring and façades. The team has worked tirelessly over the past few weeks, to ensure the stand is looking great, and have high expectations for the show which is the world’s largest building and construction show.
The exhibition certainly hasn’t disappointed so far. Stuart Burns, Director at Dura Composites, said “The Prime Minister was extremely interested in Dura Composites; He was already well-briefed about our Clacton roots and previous projects that we have worked on in the Middle East, such as The Palm. The visit has already had an effect, there’s a buzz around the stand this morning- we hope it continues for the rest of the show.”
Reports state that British exports to the UAE have grown considerably in the past few years. The UAE is one of the fastest growing economies in the world and holds enormous potential for UK businesses. David Cameron is visiting the country in the hope of boosting and promoting the UK’s trading activities in the country.
The Prime Minister spent only 15 minutes at the exhibition, having carefully pre-selected which stands he was going to stop at. Dura Composites may have been chosen because of its sustainability credentials, having made the news earlier this year when it was confirmed as the first timber composite manufacturer to be awarded the 100% FSC certificate.
Another pull may have been the Company’s growing success in the region. Despite the economic downturn, Dura Composites sales in the Middle East have soared and it is actively recruiting new distributors at the show. The growth is undoubtedly due to the product’s resistance to harsh climates; It can adapt the composition of its products to suit differing heat and UV levels, from the harsh climate in Dubai.