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Dura Composites focuses on Middle East growth with new distributor partnership with 4K in the UAE

By Stuart Burns November 25, 2015

4K Dubai

4K UAE

Leading Composite Timber manufacturer Dura Composites is focusing on further growth in the Middle East region thanks to a new distributor partnership with 4K Building Materials in the UAE.

4K Building Materials UAE is part of the successful 4K group which was originally established in Qatar in 2007 with a focus on large scale projects and the retail sector.

The UAE division was established in 2010 to focus on the distinct Emirates market requirements for high end products with a reputation for quality.
The addition of the Dura Composites Wood Plastic Composites range to its portfolio allows 4K UAE to offer consultants and fit-out companies a full solution for both internal and external decking that is renowned for its low maintenance requirements.

4K Dubai Charles Daher

Charles Daher of 4K UAE with Paul Fletcher of Dura Composites

For Dura Composites, the distribution agreement with 4K Building Materials UAE bolsters the company’s strong presence in the Middle East region. The region has been of significant strategic importance to Dura Composites in recent years, as the Dura range of WPC Decking, Cladding and Pergolas are ideally suited to the environmental conditions, thanks to their UV stability and long-lasting nature.

Talking about the new distributor partnership, Paul Fletcher - Sales Manager for WPC & Global Distribution said “We are delighted to be working with such an experienced distributor as 4K in the UAE. Their strength lies in their commitment to quality and operational excellence at every level of the organisation and it’s great to find a partner that shares our enthusiasm and a deep understanding of the benefits of Dura Composites’ solutions.

Charles Daher, Managing Partner of 4K UAE also commented; “We are delighted to extend our partnership with Dura Composites from Qatar to the UAE to build on our previous successful installations. Our customers have come to expect high quality products and services from 4K and we believe that the addition of the Dura products to our portfolio will suit their needs perfectly.